Multivariate Methods for Market & Consumer Research

A customised training programme can be built to suit the needs of the client , typically including topics from the the following:

• Principal Component Analysis (PCA)
  
• Factor Analysis
• Correspondence Analysis
  
• Configural Frequency Analysis (CFA)
  
• Multiple Factor Analysis
• Multi Dimensional Scaling
  
• Clustering Techniques
  
• Conjoint Methods
  
• Partial Least Squares (PLS)
  
• Multiple Regression
  
• CHAID / Logistic Regression
  
• Generalised Procrustes Analysis