Statistical analysis of consumer data – Module C11 – Visualising Consumer Liking – Using Mapping to consider different preference patterns

Product code: Product Optimisation

Remote training

October 30, 2024 - October 30, 2024

Virtual option available

Mapping individual consumers to identify potential clustering, mapping cluster means to visualise cluster differences. Cluster visualisation  

What this course will cover:

  • Internal preference mapping as an application of PCA 
  • Link with cluster analysis – value pre and post clustering 
  • Data requirements 
  • Interpretation of maps 
  • Overlaying sensory/descriptive data 
  • XLSTAT Internal Preference Map routine  

Pre-requisite: familiarity with PCA Module 3

This course is a live session, but a recording can also be purchased afterwards. Please contact us.

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$261.56 (Excluding any applicable taxes)

Other course information


You will need the latest version of XLSTAT installed on your computer. If you don’t have a licence you can download a 14-day trial version.


Each module is 2 hours.

Start time 1pm GMT

Please check your time zones to make sure the timings are suitable for your country



Each Module: £200.00 ex VAT


For every five modules purchased, only pay for four

Academic Delegate discount is available.


Please contact us for more details.