Qi-Hal MacFie Courses
Questionnaire Design for Consumer Research and Product Testing, Aug19, Edinburgh
Edinburgh, 2nd August 2019
Questionnaire Design for Consumer Research and Product Testing, Edinburgh, UK - 2nd August 2019
Many sensory scientists start in sensory science and gradually undertake more consumer based surveys with no formal training in questionnaire design.
This half-day course following the Pangborn conference in Edinburgh summarizes the tools and concepts that would be taught in a market research course with special emphasis on the questionnaires that would be suitable in product based studies. The course will include excercises and look at analyses based on the XLSTAT software.
Taught by: Gemma Hodgson