Qi-Hal MacFie Courses

Hands on Consumer Driven Product Optimization, Chicago (or Virtual), Apr19

Chicago, 10-12 April 2019


10-12 April 2019, Chicago USA

Day 1 Exploratory and Modelling methods for Consumer Research
This first day provides both a refresher and consolidation of the three key analytic and exploratory techniques used in our field : Analysis of Variance, Principal Components Analysis and Regression Modelling We will also consider simple cluster analysis together with frequency analysis and the associated mapping using Correspondence Analysis.

Day 2 Segmentation, Mapping and Portfolio optimisation Segmentation Masterclass
This will give attendees a unique perspective: understanding and experience with the three main segmentation algorithms.

Day 3 What can you do with 3 samples or less?
This section is designed for the very important class of trials that collect CLT or Home Use test on 1 to 3 samples.

Developed and written by Dr Hal Macfie and Anne Hasted and taught by Anne Hasted

For more information and to reserve a place click here

Discounts: We offer a 10% discount on registrations when two or more people from the same company register for the same course at the same time.

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