Analysis of Consumer Data – Module C14 – Combining data sets to visualise the link between product characteristics & preferences – External Preference Mapping

Current Status
Not Enrolled
Price
£200 Ex UK VAT
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This course is available as a pre-recorded on demand training session. (You can check our website for details of any upcoming live sessions)

What this course will cover:

  • Overlaying liking on sensory/CATA product map either using mean scores or by fitting models to all respondents individually.
  • Models used : vector, circular, elliptical, quadratic – differences explained
  • Discussion of both approaches
  • Estimating the sensory range for ideal products
  • XLSTAT PREFMAP routine evaluated critically

Pre-requisite: familiarity with basic statistics e.g. as in Module C01 and C02 (available as pre-recorded on demand sessions on our website) and Principal Components Analysis (PCA) as in Module C3

Software used: XLSTAT (free 14-day trial version is available from their website here), Qi RShiny app – LOVR (demo version included with course)

Course materials for this training (slide deck of webinar presented slides, workshops and datasets) are available to download – see relevant pages as you progress through the course

This is just one module from the Statistical analysis of consumer data training course. For a full list of other course modules have a look at our website here: https://www.qistatistics.co.uk/product-category/training/ – also shown in the infographic at the end of the course.

Course materials for this training (slide deck of webinar presented slides, workshops and datasets) are available to download - see relevant pages

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