These public courses are open for anyone to book. If you have any questions please don't hesitate to get in touch.

Statistical analysis of consumer data - Module C1 - Liking scale data - are my products different?

Remote training

February 4, 2025

Virtual option available

Comparing data distributions, are mean scores detected as different? This course is a live session, but a recording can also be purchased instead. See recorded webinars page for on-demand training.

Statistical analysis of consumer data - Module C2 - Key drivers analysis & simple modelling - what product attributes most impact consumer acceptance?

Remote training

February 5, 2025

Virtual option available

Measuring and modelling relationships between variables. This course is a live session, but a recording can also be purchased. Please look in the 'recorded webinars' section of the website

Statistical analysis of consumer data - Module C3 - Visualising relationships between many variables using maps (PCA)

Remote training

February 6, 2025

Virtual option available

Principal components analysis for visualising product differences over many variables. This course is a live session, but a recording can also be purchased. Please contact us.

Statistical analysis of consumer data - Module C4 - Who wants what? Clustering consumers using their product liking data

Remote training

February 11, 2025

Virtual option available

Data requirements and pre-processing. The two main techniques, Hierarchical Clustering (AHC) and K-Means Clustering explained and compared.

Statistical analysis of consumer data - Module C5 - Improving/understanding your Cluster solution to make better decisions

Remote training

February 12, 2025

Virtual option available

Data quality checking for non discriminators, order effects, identifying outliers and non conformers, internal preference mapping.

Statistical analysis of consumer data - Module C6 - Who likes what? Demographic segmentation of product acceptability

Remote training

February 13, 2025

Virtual option available

Do different demographics like different products? Are my liking clusters defined by demographics?

Statistical analysis of consumer data - Module C7 - Analysing "Just About Right" (JAR) scales for product optimisation

Remote training

February 25, 2025

Virtual option available

Do my products differ by JAR scale? Do these diagnostics impact liking?

Statistical analysis of consumer data - Module C8 - Using categorical variables to drive insights using correspondence analysis (CA) mapping

Remote training

February 26, 2025

Virtual option available

How the technique works, interpretation of maps etc

Statistical analysis of consumer data - Module C9 - Using "Check All That Apply" (CATA) scales to understand consumer product choices

Remote training

February 27, 2025

Virtual option available

Which CATA questions discriminate between sample? Visualising product difference in the CATA space using correspondence analysis.

Statistical analysis of consumer data - Module C10 - Comparing products using "Rate All That Apply" (RATA) and Proportion data

Remote training

March 4, 2025

Virtual option available

Comparing product performance using percentage measures and Rate all that apply (RATA)

Statistical analysis of consumer data - Module C12 - Comparing products using "Rapid" methods: Napping data (Projective Mapping)

Remote training

March 5, 2025

Virtual option available

MFA and STATIS. Applications to measuring brand effects and analysis of napping data.

Statistical analysis of consumer data - Module C13 - Predicting product performance from existing data using machine learning methods - Partial Least Squares (PLS) regression modelling

Remote training

March 6, 2025

Virtual option available

Technique to build models to predict one block of correlated data from another. Applications covered include models to predict liking (from sensory/analytic data) or to predict sensory from data.

Statistical analysis of consumer data - Module C14 - Combining data sets to visualise the link between product characteristics & preferences - External preference mapping

Remote training

March 11, 2025

Virtual option available

A graphical technique to visualise how liking (by individual consumer or on average) varies over a product space and to thus predict “sweet spots” in the sensory space.

Statistical analysis of consumer data - Module C15 - Looking at product differences using "Rapid" consumer methods: Free sorting task data

Remote training

March 12, 2025

Virtual option available

Design of studies, number of samples/number of assessors, analysis using multidimensional scaling and cluster analysis. Hierarchical sorting to gain more insights.

Hands on Sensory Statistics - 25th & 27th March and 1st & 3rd April 2025 @ 14:00 (GMT)

Remote training

March 25, 2025

This course takes place over 4 half days. Each module is 3.5 hours and made up of a mix of talks and practical workshop exercises with solutions and interpretation of output.

Statistical analysis of consumer data - Module C01 - Basic stats refresher

Remote training

Virtual option available

This course is a pre-recorded session and is a refresher for analysis of consumer research data

Statistical analysis of consumer data - Module C02 - Considerations when planning your consumer trial

Remote training

Virtual option available

This course is a pre-recorded session and is a refresher for the Statistical analysis of consumer data course series.

Statistical analysis of consumer data - Module C1 - Liking scale data - are my products different? (On Demand)

Remote training

Virtual option available

Comparing data distributions, are mean scores detected as different? This course is an on demand version, not a live session. Details of the live session are on the website under 'Public courses'

Statistical analysis of consumer data - Module C2 - Key drivers analysis & simple modelling - what product attributes most impact consumer acceptance? (On Demand)

Remote training

Virtual option available

Measuring and modelling relationships between variables. This course is not a live session, but an on demand recording with workshops and data for you to download

Statistical analysis of consumer data - Module C3 - Visualising relationships between many variables using maps (PCA) (On Demand)

Remote training

Virtual option available

Principal components analysis for visualising product differences over many variables. This course is not a live session, it is a recorded on demand session, with course materials to download

Statistical analysis of consumer data - Module C4 - Who wants what? Clustering consumers using their product liking data (On Demand)

Remote training

Virtual option available

Data requirements and pre-processing. The two main techniques, Hierarchical Clustering (AHC) and K-Means Clustering explained and compared. This course is not a live session - it is on demand

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