Analysis of consumer data – C15 – Looking at product differences using “Rapid” consumer methods: free sorting tasks (On Demand)

Design of studies, number of samples/number of assessors, analysis using multidimensional scaling and cluster analysis. Hierarchical sorting to gain more insights.

What this course will cover:

• Sorting tasks aims and applications 
• Design of study – recommendations for number of samples and numbers of people 
• Mapping the results using XLSTAT Free Choice Profiling Routine  
• Overlaying descriptors of groups 
• Using cluster analysis to investigate groupings of products 
• Hierarchical Sorting to obtain within assessor measures of group differences

This course is not a live session, but an on demand recording you can download instantly, that can then be worked through at your own pace, including workshops with datasets to practice and a certificate of completion at the end. If you wish to experience this as a live session, these are held periodically or you can contact us for a private booking on askqi@qistatistics.co.uk.