This course is a refresher for the “Statistical analysis of consumer research data” series of training modules and is a useful introduction for anyone who has to set up consumer tests to compare products.
What this course will cover:
- Importance of randomisation
- Controlling for order effects
- Carry over effects
- Setting up the design
- Monadic v Sequential Monadic trials
- How many samples to test?
- How many consumers do we need to recruit?
- Level of precision required
- Formal sample size calculations- definition of type I and type II errors, test power
- Calculating sample sizes using a web based routine
If you are new to or a bit rusty in statistics it is highly recommended that you follow this module before beginning other modules of the Statistical analysis of consumer data course. For a full list of course modules have a look at our website here: https://www.qistatistics.co.uk/product-category/training/sensory-consumer/ – also shown in the infographic at the end of the course.
