Our statistical mapping and modelling techniques are appropriate in both business-to-business (B2B) and business-to-consumer (B2C) sectors. The use of these tools greatly enhance your ability to identify market trends and consumer requirements, improving market share and customer satisfaction.
Example training courses include:
- Market Research Statistical Toolkit
- Making sense of Multivariate Methods for Market Research
- Introduction to Bayesian Network Analysis for Market and Consumer Research
Or suggest your own topics! Get in touch to discuss the topics you need for your job role.
Showing all 12 results
These public courses are open for anyone to book. If you have any questions please don't hesitate to get in touch.
These courses can be run at your office, or another location, specifically for your team. If you have any questions please don't hesitate to get in touch.
Introduction to Bayesian Network Analysis for Market and Consumer Research
1 day
This half-day workshop gives an introduction to Bayesian Networks and their application to data from consumer and market research.
Making Sense of Multivariate Data:- Multivariate Methods for Market Research
1 - 3 days
This flexible training course is built around techniques widely used in research.
Market Research Statistical Toolkit
2 days
This training covers techniques widely used in market research. Focus is on interpretation of the analyses.
Introduction to Bayesian Network Analysis for Market and Consumer Research
1 day
This one-day workshop gives an introduction to Bayesian Networks and their application to data from consumer and market research.
Understanding Basic Statistics (Non-software based)
0.5 - 1 day
A course for professionals who need to understand statistics reports and presentations and interpret what they see correctly to make informed decisions, rather than carry out analyses themselves.
These webinar recordings are available for anyone to purchase. Please check the public course listing if you'd prefer to attend a live event. If you have any questions please don't hesitate to get in touch.
Analysis of consumer data - C9 - Using "Check All That Apply" (CATA) scales to understand consumer product choices (On Demand)
Remote training
Virtual option available
Which CATA questions discriminate between sample? Visualising product difference in the CATA space using correspondence analysis.
Analysis of consumer data - C8 - Using categorical variables to drive insights using correspondence analysis (CA) mapping (On Demand)
Remote training
Virtual option available
How the technique works, interpretation of maps etc Watch our on demand training and join in with the workshops in your own time
Analysis of consumer data - C6 - Who likes what? Demographic segmentation of product acceptability (On Demand)
Remote training
Virtual option available
Do different demographics like different products? Are my liking clusters defined by demographics? On demand version!
Analysis of consumer data - C5 - Improving & understanding your cluster solution to make better decisions (On demand)
Remote training
Virtual option available
Data quality checking for non discriminators, order effects, identifying outliers and non conformers, internal preference mapping. This course is an on demand version, not a live session.
Analysis of consumer data - C4 - Who wants what? Clustering consumers using their product liking data (On Demand)
Remote training
Virtual option available
Data requirements and pre-processing. The two main techniques, Hierarchical Clustering (AHC) and K-Means Clustering explained and compared. This course is not a live session - it is on demand