Our statistical mapping and modelling techniques are appropriate in both business-to-business (B2B) and business-to-consumer (B2C) sectors. The use of these tools greatly enhance your ability to identify market trends and consumer requirements, improving market share and customer satisfaction.
Example training courses include:
- Market Research Statistical Toolkit
- Making sense of Multivariate Methods for Market Research
- Introduction to Bayesian Network Analysis for Market and Consumer Research
You can also download a copy of our training brochure.
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These courses can be run at your office, or another location, specifically for your team. If you have any questions please don't hesitate to get in touch.
Introduction to Bayesian Network Analysis for Market and Consumer Research
This one-day workshop gives an introduction to Bayesian Networks and their application to data from consumer and market research.
Making Sense of Multivariate Data Multivariate Methods for Market Research
This training explains the purpose of each technique, how to interpret the statistical outputs and the data structures required.
Market Research Statistical Toolkit
This training covers techniques widely used in market research. Focus is on interpretation of the analyses.