Analysis of consumer data – C11 – Three Way Data Mapping using MFA + Further Applications of PCA (On Demand)

Mapping different types of data on the same products using MFA, and further applications of PCA (using supplementary variables and internal preference mapping)

What this course will cover:

• Data Requirements
• Multiple Factor Analysis (MFA) as a technique for mapping different data tables on the same products 
• Applications of supplementary variables in PCA – comparison with PCA
• PCA for internal preference mapping

Pre-requisite: familiarity with Principal Components Analysis (as in Module C3)

This course is not a live session, but an on demand recording you can download instantly, that can then be worked through at your own pace, including workshops with datasets to practice and a certificate of completion at the end. If you wish to experience this as a live session, these are held periodically or you can contact us for a private booking on askqi@qistatistics.co.uk.