Preference Mapping and Modelling - HOCS7 - 4th Nov 2025
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Preference Mapping and Modelling – HOCS7 – 4th Nov 2025

Product code: HOCS-C14-C13

Online training

November 4, 2025 - November 4, 2025

Virtual option available

1300 -1500 hrs: Module C14 – Analysis of Consumer Data: Modelling the link between liking (means or by individual consumer) and the perceptual product space to visualise the link between product characteristics & preferences – External Preference Mapping  

Topic covered:

  • A graphical modelling technique to visualise how liking (by individual consumer or on average) varies over a product space and to thus predict “sweet spots” in the sensory space

1530 – 1730hrs: Module C13 – Analysis of Consumer Data: Predicting product performance from existing data using machine learning methods – Partial Least Squares Modelling (PLS)

Topics covered:

  • Technique to build regression models to predict one block of correlated data from another.
  • The application illustrated is building models to predict liking (from sensory/formulation data.

Pre-requisite: familiarity with correlation, regression, variance and covariance  as covered in module C1 and C2, and topics covered in statistical refresher module C01 

Software used: XLSTAT (see below)

This is just two modules from the Statistical analysis of consumer data training course. For a full list of course modules have a look at our website here: https://www.qistatistics.co.uk/product-category/training/sensory-consumer/

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$235.40 – $457.73 (Excluding any applicable taxes)

Other course information

You can choose to attend both parts for the whole session, or either one of the separate parts – timings are given above for each. Please indicate this when you book.

This course is a live session, but a recording can also be purchased instead so that the training can be done in your own time (on demand). Please see the ‘Recorded Webinars’ listed on the training pages on our website.

Software

You will need the latest version of XLSTAT installed on your computer. If you don’t have a licence you can download a 14-day trial version from the XLSTAT website.

Timing

  • Each module is 2 hours.
  • Start time is 1300 GMT+1 for module C14, and 1530 GMT+1 for module C13

Please check your time zones to make sure the timings are suitable for your country

 

Prices:

  • Just one module (C14 or C13): £200.00 ex VAT
  • Both modules (C14 and C13): £350.00 ex VAT

Discounts:

  • Academic Delegate discount is available or discounts for multiple bookings from one company.
  • Please contact us for more details.