Cluster Analysis Masterclass, UK

Product code: Cluster-UK2020

Heathrow, London, UK

June 3, 2020

  • 1 day face-to-face masterclass
  • Taught by Anne Hasted
  • Hands on training course at convenient Heathrow location
  • Price includes all refreshments and lunch

Cluster analysis of consumer data is a widely used technique to identify groups of consumers with different liking/preference patterns to help optimise product portfolios. This one day workshop compares and contrasts the three main methods available. Proposes a simple method of cluster trimming to identify consumers who are not well fitted in their allocated clusters, either outliers, flat liners or random scorers (often 20%-30% reported in literature). We will also  look at options for cost saving using incomplete sample allocations. The workshop will be run with XLSTAT software.

Workshop Outline

  • Review of the three main clustering algorithms (AHC, KMEANS, LATENT CLASS) – advice on which to use and which XLSTAT settings.
  • Using AHC and KMEANS together
  • Cluster Validation
  • Simple cluster trimming
  • Demographic analysis – using nested ANOVA and CHAID
  • Incomplete Designs – are they possible? What do we need to consider?

For full workshop outline including a detailed list of topics, please view the course flyer.


We will be running the workshop using XLSTAT – you will need to bring your laptop with XLSTAT (BASIC) loaded, if you do not licence the software you can download a trial version shortly before the training. We will also be demonstrating XLSTAT Latent Class- so if you want to join in with this you will need to request a trial version, if you do not already licence the software.

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$677.44$817.37 (Excluding any applicable taxes)

Other course information

We offer a 10% discount on registrations when two or more people from the same company register for the same course at the same time. We also offer a 10% discount for members of academia – please choose the appropriate option when purchasing.

The course will run at a hotel venue within minutes of Heathrow airport for easy location. Computers will not be provided so you will need to bring a laptop. If you do not have one, a few laptops are available to hire for an additional cost at time of booking. The price includes a folder of course material plus exercises with worked solutions.

Registration Policy
Registration is not final until payment is received. Unpaid spaces will be opened to new registrants 30 days ahead of courses. Virtual attendees must register and make payment at least 30 days before the start of the course to secure a virtual seat.

Payment can be made in GBP, EUR or USD. Please choose the appropriate currency when you checkout.

Refund policy
Cancellation of registration can be made up to 30 days ahead, and return of payments, minus reasonable administrative expenses, will be made for these cancellations. Cancellations within 15 to 30 days of the course start will receive a credit for a future course. Registrants who fail to attend or cancel less than 15 days prior to the seminar start date are responsible for the entire fee. Substitution of another person for the same course may be made at any time.

Course Cancellation
Qi Statistics Ltd retains the right to cancel the course 30 days before the start date if less than 4 delegates have registered by that date. Please do not book travel before this date.

Course leaflet

Please click the button below to access the PDF leaflet for this course