Maxdiff and Conjoint Masterclass, Rotterdam – postponed

Product code: Maxdiff-NL-2020

Rotterdam, (after Eurosense)

September 10, 2020

  • 1 day face-to-face masterclass
  • Taught by Anne Hasted
  • Price includes all refreshments and lunch
  • Course runs straight after Eurosense 2020 (close to conference centre)

Maxdiff (also known as Best/Worst Scaling) and Conjoint Analysis are techniques widely offered by market research companies. This workshop explains the different contexts where each technique is useful, considers aspects of design including sample size, consumer presentation issues and constraints.  The close link between conjoint analysis and statistical experimental design is emphasised together with the importance of identifying interactions. The modelling of data from these studies is illustrated using XLSTAT software.

Workshop Outline

  • The different questions they answer – which to use
  • MAXDIFF for context, emotions, liking
  • How to design and analyse the study
  • Comparison with CATA and hedonic scoring
  • Types of study where conjoint is appropriate – products or concepts with several components or factors
  • Rating v Choice based conjoint
  • Aspects of designing the test set – importance of pre-guessing interactions
  • Modelling and analysis
  • Prediction of market share
  • Sample size recommendations

You will need to bring a laptop with the latest version of XLSTAT-MARKETING installed. If you don’t have a licence you can download a 14 day trial version. If you cannot bring a computer we can arrange laptop hire for an additional £50 (+VAT) – please contact us separately or inform us at booking. XLSTAT can be purchased at a 30% discount through Qi (available via Qi website when booking, or after training course).

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Other course information

We offer a 10% discount on registrations when two or more people from the same company register for the same course at the same time. We also offer a 10% discount for members of academia – please choose the appropriate option when purchasing.

Registration Policy
Registration is not final until payment is received. Unpaid spaces will be opened to new registrants 30 days ahead of courses. Virtual attendees must register and make payment at least 30 days before the start of the course to secure a virtual seat.

Payment can be made in GBP, EUR or USD. Please choose the appropriate currency when you checkout.

Refund policy
Cancellation of registration can be made up to 30 days ahead, and return of payments, minus reasonable administrative expenses, will be made for these cancellations. Cancellations within 15 to 30 days of the course start will receive a credit for a future course. Registrants who fail to attend or cancel less than 15 days prior to the seminar start date are responsible for the entire fee. Substitution of another person for the same course may be made at any time.

Course Cancellation
Qi Statistics Ltd retains the right to cancel the course 30 days before the start date if less than 4 delegates have registered by that date. Please do not book travel before this date.