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Analysis of consumer data – C15 – Looking at product differences using “Rapid” consumer methods: free sorting tasks

Product code: Product Optimisation

Remote training

March 19, 2025 - March 19, 2025

Virtual option available

Design of studies, number of samples/number of assessors, analysis using multidimensional scaling and cluster analysis. Hierarchical sorting to gain more insights.

What this course will cover:

  • Sorting tasks aims and applications 
  • Design of study – recommendations for number of samples and numbers of people 
  • Mapping the results using XLSTAT Free Choice Profiling Routine  
  • Overlaying descriptors of groups 
  • Using cluster analysis to investigate groupings of products 
  • Hierarchical Sorting to obtain within assessor measures of group differences

This course is a live session, but a recording can also be purchased afterwards. Please contact us.

Select currency

231.31 (Excluding any applicable taxes)

Other course information

Software

You will need the latest version of XLSTAT installed on your computer. If you don’t have a licence you can download a 14-day trial version.

Timing

Each module is 2 hours.

Start time 10am GMT

Please check your time zones to make sure the timings are suitable for your country

 

Prices

Each Module: £200.00 ex VAT

Discounts

For every five modules purchased, only pay for four

Academic Delegate discount is available.

 

Please contact us for more details.