Statistical analysis of consumer data – Module C2 – Key drivers analysis – what product attributes most impact consumer acceptance?

Product code: Product Optimisation

Remote training

October 2, 2024 - October 2, 2024

Virtual option available

Measuring and modelling relations between variable.

What this course will cover:

  • Correlation and covariance
  • What correlation does and does not measure
  • Applications to simple drivers of liking
  • Building simple models using linear regression

Pre-requisite – familiarity with basic statistics (module C01)

This course is a live session, but a recording can also be purchased afterwards. Please contact us.

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$261.56 (Excluding any applicable taxes)

Other course information


You will need the latest version of XLSTAT installed on your computer. If you don’t have a licence you can download a 14-day trial version.


Each module is 2 hours.

Start time 2pm BST

Please check your time zones to make sure the timings are suitable for your country



Each Module: £200.00 ex VAT


For every five modules purchased, only pay for four

Academic Delegate discount is available.


Please contact us for more details.