Analysis of consumer data - C3 - Mapping products and visualising relationships between many variables using maps (PCA)
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Analysis of consumer data – C3 – Mapping products and visualising relationships between many variables using maps (PCA)

Product code: Product Optimisation

Remote training

February 20, 2025 - February 20, 2025

Virtual option available

Principal components analysis for visualising product differences over many variables.

What this course will cover:

  • Measuring inter relationships using covariance and correlation – key differences
  • Principal component analysis – how it works a graphical explanation 
  • Key outputs interpretation 
  • Covariance v correlation PCA 
  • Overlaying supplementary observations and variables – simple preference mapping 
  • Rotating components to improve interpretability 

 Pre-requisite: familiarity with correlation and covariance – module 2 

This course is a live session, but a recording can also be purchased afterwards. Please contact us.

Select currency

€231.31 (Excluding any applicable taxes)

Other course information

Software

You will need the latest version of XLSTAT installed on your computer. If you don’t have a licence you can download a 14-day trial version.

Timing

Each module is 2 hours.

Start time 10am GMT

Please check your time zones to make sure the timings are suitable for your country

 

Prices

Each Module: £200.00 ex VAT

Discounts

For every five modules purchased, only pay for four

Academic Delegate discount is available.

 

Please contact us for more details.