Statistical analysis of consumer data – Module C6 – Who likes what? Demographic segmentation of product acceptability

Product code: Product Optimisation

Remote training

October 17, 2024 - October 17, 2024

Virtual option available

Do different demographics like different products? Are my liking clusters defined by demographics?

What this course will cover:

  • Investigating demographic differences in liking using nested ANOVA models, visualisation and significance testing.
  • Investigating associations between liking clusters and demographics using chi-squared tests

Pre-requisite: familiarity with simple ANOVA  Module 1

This course is a live session, but a recording can also be purchased afterwards. Please contact us.

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$261.56 (Excluding any applicable taxes)

Other course information


You will need the latest version of XLSTAT installed on your computer. If you don’t have a licence you can download a 14-day trial version.


Each module is 2 hours.

Start time 2pm BST

Please check your time zones to make sure the timings are suitable for your country



Each Module: £200.00 ex VAT


For every five modules purchased, only pay for four

Academic Delegate discount is available.


Please contact us for more details.