Statistical analysis of consumer data – Module C8 – Using categorical variables to drive insights using correspondence analysis (CA) mapping

Product code: Product Optimisation

Remote training

October 23, 2024 - October 23, 2024

Virtual option available

How the technique works, interpretation of maps – applications to brand attribute associations and cluster visualisation. Extension to multiple correspondence analysis and applications.

What this course will cover:

  • Correspondence Analysis for mapping associations in two way cross tabulations 
  • Interpretation of maps 
  • Comparison with PCA 
  • Extension to Multiple Correspondence Analysis MCA  
  • Applications 

This course is a live session, but a recording can also be purchased afterwards. Please contact us.

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$261.56 (Excluding any applicable taxes)

Other course information


You will need the latest version of XLSTAT installed on your computer. If you don’t have a licence you can download a 14-day trial version.


Each module is 2 hours.

Start time 2pm BST

Please check your time zones to make sure the timings are suitable for your country



Each Module: £200.00 ex VAT


For every five modules purchased, only pay for four

Academic Delegate discount is available.


Please contact us for more details.