Analysis of consumer data - C9 - Using "Check All That Apply" (CATA) scales to understand consumer product choices
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Analysis of consumer data – C9 – Using “Check All That Apply” (CATA) scales to understand consumer product choices

Product code: Product Optimisation

Remote training

March 6, 2025 - March 6, 2025

Virtual option available

Which CATA questions discriminate between sample? Visualising product difference in the CATA space using correspondence analysis.

What this course will cover:

  • Testing for differences between products in CATA proportions using Cochran’s Q test 
  • Cochran’s Q v ANOVA 
  • Product mapping of CATA data using correspondence Analysis  
  • CATA penalty analysis
  • Details of XLSTAT CATA routine
  • Using ideal product CATA scores to perform a Kano Analysis 

Pre-requisite knowledge of correspondence analysis assumed. C8 module could be a useful introduction.

This course is a live session, but a recording can also be purchased afterwards. Please contact us.

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€231.31 (Excluding any applicable taxes)

Other course information

Software

You will need the latest version of XLSTAT installed on your computer. If you don’t have a licence you can download a 14-day trial version.

Timing

Each module is 2 hours.

Start time 10am GMT

Please check your time zones to make sure the timings are suitable for your country

 

Prices

Each Module: £200.00 ex VAT

Discounts

For every five modules purchased, only pay for four

Academic Delegate discount is available.

 

Please contact us for more details.