Substantiating Sensory and Hedonic Claims – 10 June 2021 @ 14:00 (BST) with Sensory Dimensions

Product code: SD-Claims-2021

Online with Sensory Dimensions, UK

June 10, 2021 - June 10, 2021

Sensory and hedonic claims are increasingly being used in product promotion to increase stand out and appeal.

But what makes a valid claim and how can you ensure that your claims are reasonable and robust to challenge?

This webinar will illustrate the different types of sensory and hedonic claim and will explain the guidelines to follow when designing claim support research.

You will learn the differences between superiority, parity and unsurpassed, how these differences impact the statistical robustness of your intended study, the people you should include, and the questions that you should ask.

We hope you will agree that this is “The Best Claims webinar… ever” !!


Tracey Sanderson: Managing Director, Sensory Dimensions

Mala Choudhry: Project Manager, Sensory Dimensions

Gemma Hodgson: Qi Statistics


This course will be held in partnership with Sensory Dimensions and you can get more info and book your place through their website:








Other course information

1.5 hr webinar.

This course is free of charge.

Course Cancellation
Qi Statistics Ltd and Sensory Dimensions retain the right to cancel the course up to 3 days before the start date if less than 4 delegates have registered by that date.