Substantiating Sensory and Hedonic Claims – 10 June 2021 @ 14:00 (BST) with Sensory Dimensions
Product code: SD-Claims-2021
Online with Sensory Dimensions, UK
June 10, 2021 - June 10, 2021
Sensory and hedonic claims are increasingly being used in product promotion to increase stand out and appeal.
But what makes a valid claim and how can you ensure that your claims are reasonable and robust to challenge?
This webinar will illustrate the different types of sensory and hedonic claim and will explain the guidelines to follow when designing claim support research.
You will learn the differences between superiority, parity and unsurpassed, how these differences impact the statistical robustness of your intended study, the people you should include, and the questions that you should ask.
We hope you will agree that this is “The Best Claims webinar… ever” !!
Tracey Sanderson: Managing Director, Sensory Dimensions
Mala Choudhry: Project Manager, Sensory Dimensions
Gemma Hodgson: Qi Statistics
This course will be held in partnership with Sensory Dimensions and you can get more info and book your place through their website: