This course is available as a live online training or a pre-recorded on demand training session.
What this course will cover:
- Multiple Factor Analysis (MFA) as a technique for mapping different data tables on the same products
- Applications to napping, branding effects and evaluation of sensory modalities
- Alternative methods – STATIS explained -advantages and disadvantages
- Generalised Procrustes Mapping – illustrated by analysis of free choice profiling data
Pre-requisite: Familiarity with basic statistics e.g. as in Module C01 and C02 (available as pre-recorded on demand sessions on our website) and and familiarity with Principal Components Analysis (as in Module C3).
Software used: XLSTAT (free 14-day trial version is available from their website here)
Course materials for this training (slide deck of webinar presented slides, workshops and datasets) are available to download – see relevant pages as you progress through the course
This is just one module from the Statistical analysis of consumer data training course. For a full list of other course modules have a look at our website here: https://www.qistatistics.co.uk/product-category/training/ – also shown in the infographic at the end of the course.
Course materials for this training (slide deck of webinar presented slides, workshops and datasets) are available to download - see relevant pages
